According to the above theory, economic operators would take into account the costs of contract renewal, (new) negotiation and termination prior to the decision-making process. Any change in the terms of the contract may result in higher “transaction costs” than the renewal of the same contractual terms. The fact remains that there are costs in both situations. However, the contracts no longer apply at the end of the term of the contract, so there are no costs associated with termination of the contract.  If you are unable to agree to remove the automatic renewal clause and there are good reasons to enter into the contract, you should ensure that this clause contains provisions that only relate to the actual duration of the contract itself. (Some contracts. B of the lease contain provisions relating to the beginning of the lease, the consequences of delays in the award of possession, possession, etc. These notions of content should be addressed elsewhere in the agreement.) It has been reported that a number of digital media companies are taking a unique approach to marketing. As a result, consumers are allowed to use the services offered free of charge for a limited period of time. At the end of this period, they are automatically subscribed, unless they are terminated by the consumer.  In addition to the clause legislation, one of the major problems associated with its use is deceptive practices such as consumer fraud, unjust enrichment and breaches of business practices.   Companies often include this clause in their contracts in order to increase their revenues and profitability.
It is often used in combination with other unfair business practices, such as over-price.  Terminating a service contract for an extended period of time can be both difficult and costly. As a general rule, the EULAs are effective until termination and grant the licensee a permanent right to use the Software. Agreements rarely define the respective version of the software. However, it may be preferable to grant a permanent license to a given version, to set the rights for subsequent updates and maintenance packages, and the price of those versions. The contract is also terminated if one of the parties indicates to the other party that it intends to terminate the contractual relationship within the notice period described in the terms of the contract.  As a general rule, this declaration of intent is made some time before the expiry of the contract: “This contract is automatically extended by one (1) year, unless one party informs the other party of its intention to terminate the contract at least thirty (30) days before the expiry of the current contract.” unless one party informs the other party of its intention to terminate the contract within 30 days of the end of the period. The Memorandum of Understanding may be issued at any time before the number of days indicated in the first case, while in the second case it must be issued within the time limit of highlighting the number of days.